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Periodical Profile:  Cape & Plymouth Business

Local small business owners, and those who are thinking about becoming one, need to keep their finger on the pulse of the local business environment and political developments that affect them. It is also a good idea to continually improve skills in a variety of areas, such as management, marketing, technology and accounting, while also keeping abreast of developments in one’s own industry.  That is a lot to do when you are working long hours!  One easy and efficient way you can cover all the bases is to read Cape & Plymouth Business, “the only business magazine published on the Cape and Islands.”

This monthly magazine was co-founded by Robert Viamari and Ernie Johnson in 2004 with the name Cape Business. Early on, it served only Cape Cod and was published every other month.  Viamari and Johnson, both residents of Dennis with impressive business and financial backgrounds, did their homework and determined there was a need for this type of magazine here, in part because there was a significant shift occurring: small businesses were moving away from the Boston area to the South Shore and Cape Cod.  In 2008 Viamari and Johnson launched a second magazine, Plymouth County Business. The following year, in September, 2009, the two magazines merged and became Cape & Plymouth Business, which serves the South Shore, Plymouth, Cape Cod and the Islands with monthly glossy publications.  In addition to the magazine, there is a twice weekly e-newsletter sent to subscribers and several educational and networking events held throughout the year, such as : “Enterprising Women,” “Celebrating Small Business” and “Business Connect 2011,” the largest B2B conference & Expo south of Boston.

The current issue of Cape & Plymouth Business (April, 2011) begins a new, smaller format than before, as the publishers respond to readers’ needs.  Comprised of three main sections, the in-depth “Cover Story”, “Business Currents” and “Business Toolbox”, each issue has valuable and interesting information for business owners looking to grow their business.  The cover stories investigate issues of broad interest, like women in business, the job market and banking, on both a national and local level.  In the “Business Currents” section you can find an interview with a local entrepreneur, a calendar of events, updates on who is working where and statistics on a new topic each month, and more.  This month’s topic, “Small Business Owner Attitudes” reveals that more than half of those surveyed (52%) felt their businesses would grow moderately in 2010, whereas only 1.7% felt they would contract moderately and 0.9% felt they would shut down.  Those are encouraging statistics in this depressed economy.  In the “Business Toolbox” section you can find information and advice from local experts on human resources, accounting, property maintenance, technology and other helpful topics.  For instance, the current issue includes an explanation of VoIP, or Voice Over Internet Protocol, a commonly misunderstood method of telecommunications written by Byron Lafferty, Vice President of Cape Wide Telephone and “The Top 5 Things You Should be Doing” regarding your technology written by Kevin MacArthur, owner of Secure Networks. 

If you haven’t heard of Cape & Plymouth Business before, you can come to the library see what I am talking about.  I expect you will find some golden nuggets of information that will help you build your business. 

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